If It’s Not Personalized, It's Just Noise: 10 tips to personalize healthcare

By Michelle Snyder

“A wealth of information leads to a poverty of attention,” was coined in 1971 by Nobel Prize winner and psychologist, Dr. Herbert Simon. Forty-six years later, this statement holds more weight than ever for healthcare consumers.

Florida Blue Picks Welltok to Deliver More Personalized, Rewarding Experiences

By Welltok Marketing

Florida Blue, which insures 1 in 3 Floridians, took their digital health and wellbeing program to the next level with Welltok. It launched "Better You Strides" program on the Welltok platform to give members access to personalized tools and resources, and incentivize participation.

Don't Miss the Mark: How to Collect and Leverage Member Preferences

By Welltok Marketing

Healthcare consumers are busier than ever, which makes communicating with them harder than ever. It is increasingly important to meet them where they are. Are you equipped to do so? Or are you avoiding non-traditional channels – like text messaging and mobile – because of strict TCPA rules and a lack of complete contact information?

As Seen in HBR: Gathering Health Care Insights from Data About People’s Daily Lives

By Jeff Margolis

While the healthcare industry becomes increasingly adept at applying clinical and claims data to improve care, it has largely ignored other data sources that provide the greatest opportunity to positively impact health and cost at scale. The dependence on this limited data set originates in the system’s orientation toward “sick care” — treating illness.

The Secret to Engaging Baby Boomers

By AnneMarie Gramling

It’s no secret that as baby boomers age into Medicare, the stakes to acquire, retain and engage members escalates. The opportunity is big and I’m proud to say that Welltok is already delivering on the challenge. We are seeing increases in engagement of up to 40% through the use of an advanced process that combines robust predictive analytics and best practice multi-channel communications. 

Making Big Data Small for Health Consumers

By Welltok Marketing

When it comes to consumers and their health, a very small percentage of their lives are defined by clinical or claims data. In fact, to change consumer health behaviors for the better, their lifestyle choices play a key role – and that data is far more effective and impactful in getting consumers motivated.   

3 Reasons Why Welltok Should Be On Your Radar in 2018

By Scott Rotermund

International analyst firm, Ovum, selected Welltok for its prestigious “On the Radar” series based on our innovative, comprehensive consumer health enterprise platform and technology-enabled services, and there are three reasons why. 

Super Bowl 🏈 Data Smackdown: Patriots vs Eagles

By Phil Fiero

Could the Super Bowl team you cheer for be a predictor of your health risks? In short, yes! Consumer data points like sports team, TV viewership and eating habits are key indicators of a consumer’s health risks and receptivity to health activities and interventions.

Healthcare Game-Changers or More of the Same? 

By Jeff Margolis

As a healthcare veteran, it was invigorating to read the announcement that Amazon, Berkshire Hathaway and JPMorgan are partnering to improve healthcare effectiveness and value for their combined 1.2 million employees. In doing so, they have meaningfully re-awakened a mammoth industry and returned the challenges of the existing U.S. “sickcare” system to the front page.