3 Strategies for Improving Pharmacy Outreach and Achieving Higher ROI

By Welltok Marketing

Pharmacy leaders are under increasing pressure to drive program engagement and achieve higher ROI, while dealing with a shrinking pool of resources and distracted healthcare consumers.

What You Should Be Reading (And Listening To) This Summer

By Welltok Marketing

School is out, the pools are packed and families across America are loading up the car for vacation. We've officially reached the dog days of summer! Which means it's the perfect time to catch up on some things you may have missed recently.

As Seen On VentureBeat: 3 Tips to Reduce Bias in AI-Powered Healthcare Chatbots

By Allison Langley

AI-powered chatbots that use natural language processing are on the rise across all industries. A practical application is providing dynamic customer support that allows users to ask questions and receive highly relevant responses. In health care, for example, one customer may ask “What’s my copay for an annual check-up?” and another may ask “How much does seeing the doctor cost?” 

Overcoming the Data and Privacy Dilemma for Healthcare Consumers

By David MacLeod

Data, data, everywhere…the practical dilemma is that even as the increasing threat of data security challenges is hitting the front page, healthcare industry leaders and pundits are in nearly universal agreement that far more – not less – consumer interaction and engagement with meaningful healthcare data is necessary to drive significant improvements in healthcare value. 

If It’s Not Personalized, It's Just Noise: 10 tips to personalize healthcare

By Michelle Snyder

“A wealth of information leads to a poverty of attention,” was coined in 1971 by Nobel Prize winner and psychologist, Dr. Herbert Simon. Forty-six years later, this statement holds more weight than ever for healthcare consumers.

Florida Blue Picks Welltok to Deliver More Personalized, Rewarding Experiences

By Welltok Marketing

Florida Blue, which insures 1 in 3 Floridians, took their digital health and wellbeing program to the next level with Welltok. It launched "Better You Strides" program on the Welltok platform to give members access to personalized tools and resources, and incentivize participation.

Don't Miss the Mark: How to Collect and Leverage Member Preferences

By Welltok Marketing

Healthcare consumers are busier than ever, which makes communicating with them harder than ever. It is increasingly important to meet them where they are. Are you equipped to do so? Or are you avoiding non-traditional channels – like text messaging and mobile – because of strict TCPA rules and a lack of complete contact information?

As Seen in HBR: Gathering Health Care Insights from Data About People’s Daily Lives

By Jeff Margolis

While the healthcare industry becomes increasingly adept at applying clinical and claims data to improve care, it has largely ignored other data sources that provide the greatest opportunity to positively impact health and cost at scale. The dependence on this limited data set originates in the system’s orientation toward “sick care” — treating illness.

The Secret to Engaging Baby Boomers

By AnneMarie Gramling

It’s no secret that as baby boomers age into Medicare, the stakes to acquire, retain and engage members escalates. The opportunity is big and I’m proud to say that Welltok is already delivering on the challenge. We are seeing increases in engagement of up to 40% through the use of an advanced process that combines robust predictive analytics and best practice multi-channel communications.