Consumer Preference is King in a Multi-Channel World

By Welltok Marketing

The widespread adoption of digital technologies and the Affordable Care Act has transformed the healthcare industry over the past decade. Despite all the changes (think: wearable devices, telemedicine, Artificial Intelligence and EMRs), multi-channel communication has remained a vital strategy to engage members in their health.

5 Ways Healthcare Organizations Can Make Patient Engagement Work for Seniors

By Andrea Powers

French author Jules Renard once said, “It is not how old you are, but how you are old.” For the U.S., this couldn’t be more true as one in every seven Americans was over the age of 65 in 2013, according to the U.S. Census Bureau.

Health IT design often undermined by lack of empathy for users, patients

By Welltok Marketing

It’s not a new idea to say that the use of information technology in healthcare is not yet delivering the results its early advocates were promising.