Colorado Takes the Next Step to Become Healthiest State
By Welltok Marketing
Healthy living is a point of pride for the State of Colorado, yet its population is not immune to rising rates of chronic conditions, obesity and stress-related health problems. After looking for a solution to address the needs of a highly diverse and mobile workforce, the State of Colorado’s Department of Personnel & Administration (DPA) embarked on a journey with Welltok to lead the state to better health by starting with their own 31,000 employees.
The CaféWell platform provided Colorado’s DPA with a unified, but flexible solution to engage employees in health initiatives, achieve their health goals, utilize available benefits and get rewarded – regardless of their health plan – giving them compelling reasons to make long-term behavior changes.
Since the program kicked off in 2013, more than 60 percent of eligible employees have participated in the health and wellness program available on CaféWell, with an overwhelming majority (88 percent) finding it valuable, according to a recent survey.
"As one of Colorado's largest employers with 31,000 benefit-eligible employees, we saw an opportunity to not only lead by example, but also realize the benefits of a well workforce – healthier, happier, more productive and loyal employees with lower healthcare costs," said June Taylor, executive director of the Colorado Department of Personnel & Administration. “Three years later, I am proud to say that the State of Colorado is leading the way as a health-minded employer – and both our employees and the State are benefiting.”
Building on the success to date, a new phase of the program is rolling out that will focus on rewarding health behaviors like getting flu shots or completing preventive screenings. Additionally, a new collaboration with Delta Dental will connect employees to oral health resources and content, such as My Dental Health Score, videos and children-specific education.
We recently surveyed a portion of Colorado DPA’s employees to understand how they feel about the CaféWell platform and the impact it’s had in their life. Here are highlights from the survey results:
- Employees (60 percent) have a better perception of the State of Colorado as an employer with the availability of CaféWell;
- Nearly three quarters (71 percent) of respondents feel their health has improved since joining the program, including feeling less stressed (41 percent), losing weight (38 percent), feeling happier (32 percent) and having more energy (28 percent); and
- In addition to feeling healthier, employees also feel more educated about their health (77 percent) and their benefits (38 percent).
As more employers, both public and private, look for ways to cut rising healthcare costs, Colorado stands out as a shining example of how to do it right. With the diverse needs of an employer like the State of Colorado, which spans more than twenty departments, there is no ‘one-size-fits-all’ solution. The DPA embraced the opportunity to provide a flexible program that encourages health optimization and education for all employees through a variety of incentives. They set the standard, and Welltok is here to help the entire nation reach it. Read more on BenefitsPRO about Colorado's focus on keeping state employees the healthiest in the nation.
Are you interested in learning how CaféWell can help you engage employees with a personalized experience that maximizes benefit and incentive usage while reducing operational overhead? Let’s talk – request a meeting here.