Ovum has Welltok "On The Radar"
By Michelle Snyder
International analyst firm Ovum selected Welltok for its prestigious “On the Radar” series based on the company’s innovative, comprehensive consumer health enterprise platform and technology-enabled services.
Ovum’s report concludes that Welltok has created the data-driven platform that addresses the challenges population health managers face in getting consumers to partake in targeted behaviors or activities, optimizing program spend and creating a delivery method for mass personalization.
Key topics of the report include:
- Understanding the need to target and connect with consumers at a personal level to drive change
- Defining the essential capabilities of a consumer-based platform
- Exploring how Welltok has boosted its analytics and multi-channel capabilities
|"Welltok is ideally positioned to help population health managers empower consumers to make the right choices on a daily basis that will impact their health, as well as to provide support for episodes of care."
- Chris Pennell, Practice Leader - Public Sector, Ovum