Overcoming the Data and Privacy Dilemma for Healthcare Consumers

By David MacLeod

Data, data, everywhere…the practical dilemma is that even as the increasing threat of data security challenges is hitting the front page, healthcare industry leaders and pundits are in nearly universal agreement that far more – not less – consumer interaction and engagement with meaningful healthcare data is necessary to drive significant improvements in healthcare value. 

Florida Blue Picks Welltok to Deliver More Personalized, Rewarding Experiences

By Welltok Marketing

Florida Blue, which insures 1 in 3 Floridians, took their digital health and wellbeing program to the next level with Welltok. It launched "Better You Strides" program on the Welltok platform to give members access to personalized tools and resources, and incentivize participation.

Don't Miss the Mark: How to Collect and Leverage Member Preferences

By Welltok Marketing

Healthcare consumers are busier than ever, which makes communicating with them harder than ever. It is increasingly important to meet them where they are. Are you equipped to do so? Or are you avoiding non-traditional channels – like text messaging and mobile – because of strict TCPA rules and a lack of complete contact information?

As Seen in HBR: Gathering Health Care Insights from Data About People’s Daily Lives

By Jeff Margolis

While the healthcare industry becomes increasingly adept at applying clinical and claims data to improve care, it has largely ignored other data sources that provide the greatest opportunity to positively impact health and cost at scale. The dependence on this limited data set originates in the system’s orientation toward “sick care” — treating illness.

Super Bowl 🏈 Data Smackdown: Patriots vs Eagles

By Phil Fiero

Could the Super Bowl team you cheer for be a predictor of your health risks? In short, yes! Consumer data points like sports team, TV viewership and eating habits are key indicators of a consumer’s health risks and receptivity to health activities and interventions.

CDPHP's Obsession with Member Satisfaction is Making a Big Difference

By Welltok Marketing

CDPHP kicked-off the year strong winning Best Company to Work for in New York for the 10th consecutive year. Add to that -- winning the Highest in Member Satisfaction Among Commercial Health Plans in New York award by J.D. Power. It’s clear they are doing something right!

As Seen on Forbes: Obamacare, Trumpcare... Who Cares?

By Jeff Margolis

After years of debate on health care reform, Obamacare is still in limbo. That doesn’t mean that the two parties can’t still come together to improve health care, though.

Big Data Sniffs Out Consumers at Risk for Getting the Flu

By Welltok Marketing

As one of the worst flu seasons encroaches on America and flu-related costs exceed $10 billion annually, encouraging consumers to get the flu vaccine is a top priority for population health managers.

GuideWell Insights Lounge: Interview with Jeff Margolis

By Welltok Marketing

Live from the GuideWell Insights Lounge at the recent Oliver Wyman Health Innovation Summit, Jeff Margolis shares deep thoughts on combining high tech and high touch in healthcare.