If It’s Not Personalized, It's Just Noise: 10 tips to personalize healthcare

By Michelle Snyder

“A wealth of information leads to a poverty of attention,” was coined in 1971 by Nobel Prize winner and psychologist, Dr. Herbert Simon. Forty-six years later, this statement holds more weight than ever for healthcare consumers.

Florida Blue Picks Welltok to Deliver More Personalized, Rewarding Experiences

By Welltok Marketing

Florida Blue, which insures 1 in 3 Floridians, took their digital health and wellbeing program to the next level with Welltok. It launched "Better You Strides" program on the Welltok platform to give members access to personalized tools and resources, and incentivize participation.

Don't Miss the Mark: How to Collect and Leverage Member Preferences

By Welltok Marketing

Healthcare consumers are busier than ever, which makes communicating with them harder than ever. It is increasingly important to meet them where they are. Are you equipped to do so? Or are you avoiding non-traditional channels – like text messaging and mobile – because of strict TCPA rules and a lack of complete contact information?

Making Big Data Small for Health Consumers

By Welltok Marketing

When it comes to consumers and their health, a very small percentage of their lives are defined by clinical or claims data. In fact, to change consumer health behaviors for the better, their lifestyle choices play a key role – and that data is far more effective and impactful in getting consumers motivated.   

3 Reasons Why Welltok Should Be On Your Radar in 2018

By Scott Rotermund

International analyst firm, Ovum, selected Welltok for its prestigious “On the Radar” series based on our innovative, comprehensive consumer health enterprise platform and technology-enabled services, and there are three reasons why. 

These Consumers Have the Highest Risk of Being Hospitalized from Flu Complications

By Carrie Evangelinos

The best way to avoid the flu may be obvious - get a flu shot. Yet, only 41% of adults got the recommended flu vaccine in 2016.                        

Average healthcare costs associated with the flu top $10 billion each year, meaning that employers and payers are motivated to encourage consumers to get vaccinated. 

Welltok Acquires Tea Leaves Health

By Welltok Marketing

Welltok recently announced the strategic acquisition of Tea Leaves Health from Ziff Davis, LLC a subsidiary of j2 Global, Inc. Georgia-based Tea Leaves Health is a leading provider of a SaaS-based analytics and marketing technology platform used by hospital systems to target consumers and physicians with coordinated engagement campaigns. 

New Multi-Generational Survey Reveals What’s on the Minds of Health Consumers

By Erica Morgenstern

A new multi-generational survey reveals that while Americans have similar wellbeing priorities, the causes and impact vary by age, income, household composition and location. Consumer health innovators Welltok, meQuilibrium and Zipongo joined forces to conduct a national survey of 2,000 full-time employees to gain new insights on how wellbeing, stress triggers and eating habits differ across multiple demographics.

How Artificial Intelligence Could Make Healthcare More Affordable

By Jeff Cohen

Earlier this summer, I was interviewed by Conor Cawley from Tech.co about the financial impact of artificial intelligence (AI) on the healthcare industry. 

During our conversation, we got real about the role AI can play in understanding data, lowering costs and powering chatbots. AI is now in a position to help transform one of the most complex industries – the one that we all work in.