Welltok Acquires Silverlink to Enable Multi-Channel, Targeted Engagement

By Welltok Marketing

Welltok is excited to announce the acquisition of Silverlink to enable multi-channel, targeted consumer engagement.Welltok's CaféWell Health Optimization Platform™, combined with Silverlink's proactive engagement technology platform and services, will enable population health managers to reach and influence all types of consumers on an individual level.

Hear firsthand about the acquisition from Jeff and Stan


CaféWell creates multi-channel Personal Health Itineraries™ for every user and enables communication through the consumers’ preferred modalities, including wearables, email, web, mobile, SMS text, phone or direct mail.

“We are excited that Silverlink is joining the Welltok family to further extend the capabilities and reach of our powerful platform,” said Jeff Margolis, Welltok’s chairman and chief executive officer. “For more than ten years, Silverlink has set the standard in reaching and communicating with healthcare consumers in a thoughtful, highly-personalized way. Their ability to identify the most effective communications channels and engage individuals online or offline ensures that we can meet consumers wherever, whenever.”

Silverlink’s expertise in behavioral science and consumer marketing, coupled with their deep industry expertise and proprietary technology platform, helps guide consumers towards better health through multi-channel communication campaigns. By using a test-and-learn methodology, Silverlink identifies which channels and messages work best for which individuals, so that subsequent outreach can be better targeted and more personalized. This proven proprietary approach has delivered improved health outcomes for an impressive roster of loyal clients, serving commercial, Medicare and Medicaid populations.

“Since inception, Silverlink has been passionate about improving consumers’ health and creating value for our customers through multi-channel, targeted outreach and engagement. Our proprietary technology supports all types of consumers, including those who are willing to become more active in their own health, but struggle with how to do so,” said Stan Nowak, chief executive officer and Silverlink co-founder. “Together, Silverlink’s targeted communication capabilities and Welltok’s groundbreaking platform, will create the ability to connect and support millions of consumers in a personalized and meaningful way, like never before.”

The addition of Silverlink caps off a successful year of acquisitions which include predictive analytics company Predilytics and kids activity program Zamzee. These new assets, along with the IBM Watson partnership, are powering CaféWell to become the healthcare industry’s Third Essential Platform™, engaging consumers of all ages and demographics.

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Interested in learning how Welltok and Silverlink can help you provide a personalized, dynamic experience for your consumers? Let us know and we'll tell you how this acquisition can give you even more of a competitive edge.