Welltok Acquires Zamzee to Optimize the Health of Children and Their Families

By Welltok Marketing

Welltok is excited to announce the acquisition of Zamzee, an award-winning health program developed by HopeLab, to add more solutions for children to its CaféWell Health Optimization Platform™ and further engage millions of children and their families in healthy activities.

“Zamzee will be an essential component of CaféWell since it gets the whole family involved in their health,” said Jeff Margolis, chairman and chief executive officer for Welltok. “Health optimization is achievable at every age, and engaging in healthy behaviors in adolescence is proven to have great impact on bending the curve over the long term and creating healthier, happier populations.”

Watch this video to learn more about Zamzee and how together we get families moving.

Zamzee was developed by the philanthropic R&D organization HopeLab to boost physical activity in kids and families. While many blame technology for a rise in sedentary behavior, HopeLab leveraged the power and appeal of digital products to engage and motivate kids to be more active.

The Zamzee program uses gamification, rewards and behavior-change science to get kids moving more. It kick-starts a lifetime of activity for kids through play, engaging them with customizable avatars, an activity tracker and challenges. Zamzee has an impressive track record of success, increasing physical activity in kids by nearly 60 percent. It has also demonstrated that motivating kids to improve health behaviors can have a positive impact on the entire family. Parents often join in and are motivated to change health behaviors as well.

“CaféWell is the perfect home for Zamzee,” said Margaret Laws, chief executive officer and president for HopeLab. “We created an effective, evidence-based product that uses technology to motivate healthy behaviors among kids and families. We’re excited to see the impact of that work extended further as part of an integrated health program for both kids and adults.”

Zamzee is a natural fit with CaféWell as health plans, large employers and government organizations, such as Medicaid, are recognizing the importance of a multi-generational and family approach to optimizing health. Extending support beyond the primary beneficiary to include dependents provides both business and socioeconomic benefits. The average total health expense for children treated for obesity under private insurance is more than three times the average health costs of all children.