3 Strategies to Engage and Activate Hard-to-Reach Members

By Welltok Marketing

Engaging your members is easier said than done. Members move, prioritize other “to-dos” over wellbeing activities, and frequently ignore communications.Traditional communication channels, like direct mail, tend to treat all members the same while using significant staff and financial resources, and delivering limited results.

Neighborhood Health Plan Chooses Welltok to Deliver Personalized Wellbeing Programs for Members

By Welltok Marketing

Neighborhood Health Plan (NHP) is now offering Welltok’s award-winning CaféWell platform as an added benefit to get members of all ages and demographics actively involved in their health by connecting them with personalized health and wellbeing programs in an easy and engaging way.

3 Strategies for Improving Pharmacy Outreach and Achieving Higher ROI

By Welltok Marketing

Pharmacy leaders are under increasing pressure to drive program engagement and achieve higher ROI, while dealing with a shrinking pool of resources and distracted healthcare consumers.

What You Should Be Reading (And Listening To) This Summer

By Welltok Marketing

School is out, the pools are packed and families across America are loading up the car for vacation. We've officially reached the dog days of summer! Which means it's the perfect time to catch up on some things you may have missed recently.

As Seen On VentureBeat: 3 Tips to Reduce Bias in AI-Powered Healthcare Chatbots

By Allison Langley

AI-powered chatbots that use natural language processing are on the rise across all industries. A practical application is providing dynamic customer support that allows users to ask questions and receive highly relevant responses. In health care, for example, one customer may ask “What’s my copay for an annual check-up?” and another may ask “How much does seeing the doctor cost?” 

Overcoming the Data and Privacy Dilemma for Healthcare Consumers

By David MacLeod

Data, data, everywhere…the practical dilemma is that even as the increasing threat of data security challenges is hitting the front page, healthcare industry leaders and pundits are in nearly universal agreement that far more – not less – consumer interaction and engagement with meaningful healthcare data is necessary to drive significant improvements in healthcare value. 

If It’s Not Personalized, It's Just Noise: 10 tips to personalize healthcare

By Michelle Snyder

“A wealth of information leads to a poverty of attention,” was coined in 1971 by Nobel Prize winner and psychologist, Dr. Herbert Simon. Forty-six years later, this statement holds more weight than ever for healthcare consumers.

Florida Blue Picks Welltok to Deliver More Personalized, Rewarding Experiences

By Welltok Marketing

Florida Blue, which insures 1 in 3 Floridians, took their digital health and wellbeing program to the next level with Welltok. It launched "Better You Strides" program on the Welltok platform to give members access to personalized tools and resources, and incentivize participation.

Don't Miss the Mark: How to Collect and Leverage Member Preferences

By Welltok Marketing

Healthcare consumers are busier than ever, which makes communicating with them harder than ever. It is increasingly important to meet them where they are. Are you equipped to do so? Or are you avoiding non-traditional channels – like text messaging and mobile – because of strict TCPA rules and a lack of complete contact information?