Welltok's Blog

Welltok and Oliver Wyman recently hosted a webinar to demystify data security, with a focus on why we all need to play a role in protecting health data. Here are some of the most salient points from David MacLeod, CIO/CISO at Welltok, and Paul Mee, Partner and Cyber Platform Lead at Oliver Wyman. If a number of the points are alarming - that’s the point! This is a critically important and sensitive topic that is too often overlooked or misunderstood. 

Millennials are on track to become the largest living generation in the US, with the annual buying power of $200 billion dollars¹. It is no wonder they are a top focus of marketers across any industry. While most might characterize millennials as fast-paced and tech-savvy, their advertising preferences are more traditional than expected. Millennials are more inclined to engage with Marketing materials that are delivered to their mailbox, not their inbox.

We recently shared thought-provoking insight from Welltok's Chairman and CEO, Jeff Margolis, on the term "engagement" and how so many in the consumer health industry are using the wrong metrics for success. The only metric that really matters is getting an individual to take a recommended action that improves or sustains their health and wellbeing.

It’s common to hear innocent jokes about being addicted to caffeine, sugar or the latest Netflix series, but addiction is a serious matter. Addiction is a complex condition, a brain disease that is manifested by compulsive substance abuse despite harmful consequence, according to the American Psychiatric Association.

For many years, digital consumer engagement meant getting eyeballs on things, namely ads and getting people to click through those ads to generate revenue, but taking action is the only metric that matters in health.

As Welltok's Director of Consumer Journey, my days are absorbed with mapping individual health journeys and identifying all possible points of engagement. In this role, and my past life as a nurse practitioner and health plan administrator, I analyze both social and medical factors. You can’t solve a medical problem without recognizing any social barriers and vice versa.