Opioid Addiction: It’s Time to Act

By Lisa Suter

It’s common to hear innocent jokes about being addicted to caffeine, sugar or the latest Netflix series, but addiction is a serious matter. Addiction is a complex condition, a brain disease that is manifested by compulsive substance abuse despite harmful consequence, according to the American Psychiatric Association.

True Healthcare Engagement is Not About "Likes" and "Thumbs Up"

By Jeff Margolis

For many years, digital consumer engagement meant getting eyeballs on things, namely ads and getting people to click through those ads to generate revenue, but taking action is the only metric that matters in health.

The Role of SDOH in Developing a Population Health Strategy

By Jodi Smith

As Welltok's Director of Consumer Journey, my days are absorbed with mapping individual health journeys and identifying all possible points of engagement. In this role, and my past life as a nurse practitioner and health plan administrator, I analyze both social and medical factors. You can’t solve a medical problem without recognizing any social barriers and vice versa.

Use Targeted Outreach For Boosting Back-to-School Physicals

By Welltok Marketing

As summer comes to an end, now is the time for students and athletes alike to complete their back-to-school physicals. In order for students to be eligible to play sports during the upcoming school year, they will need to have their physicals completed before the school bells start ringing again. 

How Geisinger Closed the Gap Between Quality & Member Experience

By Welltok Marketing

There’s a lot of talk about the intersection of quality and member experience, but not always a lot of action. Our client Geisinger Health Plan is taking action and sharing best practices about how their quality team has fully embraced this reality and is using quality measures to drive an organization-wide approach to improving the member experience.   

Making Social Determinants of Health Actionable

By Welltok Marketing

The healthcare industry is waking up to the fact that factors outside the healthcare system impact a person’s health status and outcomes. To demystify social determinants of health and understand how to make them actionable, Welltok recently brought together an industry expert, population health manager and data analyst to share their perspectives and expertise.

3 Proven Strategies to Prevent Disenrollment

By Katie Kopansky

The average Medicare Advantage plan turns over about 10% of its members every year. For a plan with 100K members, this equates to about $110M in lost premium reimbursements.  

While plans won’t ever get voluntary disenrollment to zero, a strong retention strategy can move the needle and make a big impact on your business.

Provider Organization Increases Primary Care Volumes with Enterprise Growth Solution

By Welltok Marketing

A large Michigan-based healthcare system had a desire to build their PCP practice and improve patient care. The organization understands that patients who establish a relationship with a PCP are more likely to use the appropriate venue or level of care (i.e. more likely to go to the clinic for an earache, instead of the ER).