5 Tips for Creating the Best Welcome Call for Your Members

With over a decade of experience working with Medicare Advantage plans, Welltok knows a thing or two about helping build a better member experience.

By Welltok Marketing

Experts Make Four Bold Predictions for 2020

Jeff Margolis, chairman and CEO of Welltok, and Sam Glick, Health and Life Sciences Partner at Oliver Wyman, recently teamed up to discuss and debate if the traditional healthcare system has hit its breaking point.

By Welltok Marketing

MA Plans Brace for More Switching During 2020 OEP

AIS Health recently sat down with Medicare experts to discuss how plans are bracing for change in the upcoming OEP season. Welltok's April Gill was paired up with Diane Hollie of Gorman Health Group and Renee Mezzanotte from DMW Marketing, to give insight on the changing landscape and what it takes to engage and retain members. Read the full article below. 

By Welltok Marketing

8 Reasons the Healthcare Industry Needs to Step Up its Security Game

Welltok and Oliver Wyman recently hosted a webinar to demystify data security, with a focus on why we all need to play a role in protecting health data. Here are some of the most salient points from David MacLeod, CIO/CISO at Welltok, and Paul Mee, Partner and Cyber Platform Lead at Oliver Wyman. If a number of the points are alarming - that’s the point! This is a critically important and sensitive topic that is too often overlooked or misunderstood. 

By Welltok Marketing

What Junk Folder? Why Marketers Should Direct Mail Millennials

Millennials are on track to become the largest living generation in the US, with the annual buying power of $200 billion dollars1. It is no wonder they are a top focus of marketers across any industry. While most might characterize millennials as fast-paced and tech-savvy, their advertising preferences are more traditional than expected. Millennials are more inclined to engage with Marketing materials that are delivered to their mailbox, not their inbox.

By Jody Spusta

4 Award-Winning Consumer Activation Programs

We recently shared thought-provoking insight from Welltok's Chairman and CEO, Jeff Margolis, on the term "engagement" and how so many in the consumer health industry are using the wrong metrics for success. The only metric that really matters is getting an individual to take a recommended action that improves or sustains their health and wellbeing.

By Welltok Marketing