Two Truths and a Lie About Health Data Security

By David MacLeod

Healthcare is incredibly personal, so there is both an ethical and legal obligation to keep consumer health information safe and secure. And rightfully so, it's no longer a matter of if you'll be hacked, but when — and how quickly you can detect and contain it.

Colorado Access Shatters the Member Engagement Status Quo

By Welltok Marketing

Like many health plans, Colorado Access had redefined organizational goals of decreasing costs, controlling utilization, and improving the health of its entire population. Yet existing campaigns were underperforming, and it was prime time for a reboot. 

3 Tips for More Successful Flu Vaccine Programs

By Welltok Marketing

As we enter the last few weeks of summer, many of us are savoring one last beach trip, barbecue, and bonfire before the days start getting shorter, and kids go back to school. But as healthcare professionals, we know that August also means it's time to start preparing for the upcoming flu season.

3 Strategies to Engage and Activate Hard-to-Reach Members

By Welltok Marketing

Engaging your members is easier said than done. Members move, prioritize other “to-dos” over wellbeing activities, and frequently ignore communications.Traditional communication channels, like direct mail, tend to treat all members the same while using significant staff and financial resources, and delivering limited results.

Neighborhood Health Plan Chooses Welltok to Deliver Personalized Wellbeing Programs for Members

By Welltok Marketing

Neighborhood Health Plan (NHP) is now offering Welltok’s award-winning CaféWell platform as an added benefit to get members of all ages and demographics actively involved in their health by connecting them with personalized health and wellbeing programs in an easy and engaging way.

3 Strategies for Improving Pharmacy Outreach and Achieving Higher ROI

By Welltok Marketing

Pharmacy leaders are under increasing pressure to drive program engagement and achieve higher ROI, while dealing with a shrinking pool of resources and distracted healthcare consumers.

What You Should Be Reading (And Listening To) This Summer

By Welltok Marketing

School is out, the pools are packed and families across America are loading up the car for vacation. We've officially reached the dog days of summer! Which means it's the perfect time to catch up on some things you may have missed recently.

As Seen On VentureBeat: 3 Tips to Reduce Bias in AI-Powered Healthcare Chatbots

By Allison Langley

AI-powered chatbots that use natural language processing are on the rise across all industries. A practical application is providing dynamic customer support that allows users to ask questions and receive highly relevant responses. In health care, for example, one customer may ask “What’s my copay for an annual check-up?” and another may ask “How much does seeing the doctor cost?”