What Junk Folder? Why Marketers Should Direct Mail Millennials

Millennials are on track to become the largest living generation in the US, with the annual buying power of $200 billion dollars1. It is no wonder they are a top focus of marketers across any industry. While most might characterize millennials as fast-paced and tech-savvy, their advertising preferences are more traditional than expected. Millennials are more inclined to engage with Marketing materials that are delivered to their mailbox, not their inbox.

By Jody Spusta

4 Award-Winning Consumer Activation Programs

We recently shared thought-provoking insight from Welltok's Chairman and CEO, Jeff Margolis, on the term "engagement" and how so many in the consumer health industry are using the wrong metrics for success. The only metric that really matters is getting an individual to take a recommended action that improves or sustains their health and wellbeing.

By Welltok Marketing

Opioid Addiction: It’s Time to Act

It’s common to hear innocent jokes about being addicted to caffeine, sugar or the latest Netflix series, but addiction is a serious matter. Addiction is a complex condition, a brain disease that is manifested by compulsive substance abuse despite harmful consequence, according to the American Psychiatric Association.

By Lisa Suter

True Healthcare Engagement is Not About "Likes" and "Thumbs Up"

For many years, digital consumer engagement meant getting eyeballs on things, namely ads and getting people to click through those ads to generate revenue, but taking action is the only metric that matters in health.

By Jeff Margolis

The Role of SDOH in Developing a Population Health Strategy

As Welltok's Director of Consumer Journey, my days are absorbed with mapping individual health journeys and identifying all possible points of engagement. In this role, and my past life as a nurse practitioner and health plan administrator, I analyze both social and medical factors. You can’t solve a medical problem without recognizing any social barriers and vice versa.

By Jodi Smith

Use Targeted Outreach For Boosting Back-to-School Physicals

As summer comes to an end, now is the time for students and athletes alike to complete their back-to-school physicals. In order for students to be eligible to play sports during the upcoming school year, they will need to have their physicals completed before the school bells start ringing again. 

By Welltok Marketing