MA Plans Brace for More Switching During 2020 OEP

AIS Health recently sat down with Medicare experts to discuss how plans are bracing for change in the upcoming OEP season. Welltok's April Gill was paired up with Diane Hollie of Gorman Health Group and Renee Mezzanotte from DMW Marketing, to give insight on the changing landscape and what it takes to engage and retain members. Read the full article below. 

By Welltok Marketing

8 Reasons the Healthcare Industry Needs to Step Up its Security Game

Welltok and Oliver Wyman recently hosted a webinar to demystify data security, with a focus on why we all need to play a role in protecting health data. Here are some of the most salient points from David MacLeod, CIO/CISO at Welltok, and Paul Mee, Partner and Cyber Platform Lead at Oliver Wyman. If a number of the points are alarming - that’s the point! This is a critically important and sensitive topic that is too often overlooked or misunderstood. 

By Welltok Marketing

What Junk Folder? Why Marketers Should Direct Mail Millennials

Millennials are on track to become the largest living generation in the US, with the annual buying power of $200 billion dollars1. It is no wonder they are a top focus of marketers across any industry. While most might characterize millennials as fast-paced and tech-savvy, their advertising preferences are more traditional than expected. Millennials are more inclined to engage with Marketing materials that are delivered to their mailbox, not their inbox.

By Jody Spusta

4 Award-Winning Consumer Activation Programs

We recently shared thought-provoking insight from Welltok's Chairman and CEO, Jeff Margolis, on the term "engagement" and how so many in the consumer health industry are using the wrong metrics for success. The only metric that really matters is getting an individual to take a recommended action that improves or sustains their health and wellbeing.

By Welltok Marketing

Opioid Addiction: It’s Time to Act

It’s common to hear innocent jokes about being addicted to caffeine, sugar or the latest Netflix series, but addiction is a serious matter. Addiction is a complex condition, a brain disease that is manifested by compulsive substance abuse despite harmful consequence, according to the American Psychiatric Association.

By Lisa Suter

True Healthcare Engagement is Not About "Likes" and "Thumbs Up"

For many years, digital consumer engagement meant getting eyeballs on things, namely ads and getting people to click through those ads to generate revenue, but taking action is the only metric that matters in health.

By Jeff Margolis