AIS Health recently sat down with Medicare experts to discuss how plans are bracing for change in the upcoming OEP season. Welltok's April Gill was paired up with Diane Hollie of Gorman Health Group and Renee Mezzanotte from DMW Marketing, to give insight on the changing landscape and what it takes to engage and retain members. Read the full article below.
Welltok and Oliver Wyman recently hosted a webinar to demystify data security, with a focus on why we all need to play a role in protecting health data. Here are some of the most salient points from David MacLeod, CIO/CISO at Welltok, and Paul Mee, Partner and Cyber Platform Lead at Oliver Wyman. If a number of the points are alarming - that’s the point! This is a critically important and sensitive topic that is too often overlooked or misunderstood.
Millennials are on track to become the largest living generation in the US, with the annual buying power of $200 billion dollars1. It is no wonder they are a top focus of marketers across any industry. While most might characterize millennials as fast-paced and tech-savvy, their advertising preferences are more traditional than expected. Millennials are more inclined to engage with Marketing materials that are delivered to their mailbox, not their inbox.
We recently shared thought-provoking insight from Welltok's Chairman and CEO, Jeff Margolis, on the term "engagement" and how so many in the consumer health industry are using the wrong metrics for success. The only metric that really matters is getting an individual to take a recommended action that improves or sustains their health and wellbeing.
It’s common to hear innocent jokes about being addicted to caffeine, sugar or the latest Netflix series, but addiction is a serious matter. Addiction is a complex condition, a brain disease that is manifested by compulsive substance abuse despite harmful consequence, according to the American Psychiatric Association.
For many years, digital consumer engagement meant getting eyeballs on things, namely ads and getting people to click through those ads to generate revenue, but taking action is the only metric that matters in health.
Welltok is a data-driven, enterprise SaaS company that delivers the healthcare industry's leading consumer activation platform. Welltok’s solutions empower leading health plans, employers, providers and public entities to connect consumers with personalized health improvement resources, making it easy and rewarding for consumers to complete actions that optimize their health and wellbeing. Only Welltok leverages a machine-learning, multi-channel approach proven to help innovative organizations power growth and retention initiatives, improve healthcare value, and streamline the consumer
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