More than 85% of employers offered incentives in 2018 to motivate consumers to be healthier, compared to 74% in 2017*. Employers are increasing incentive budgets to fuel more wellbeing program engagement, drive brand loyalty and keep positive behaviors in motion. So, this means health rewards always work, right? Wrong. Offering an incentive doesn’t guarantee success. Here’s why and what you can do:
Healthcare is incredibly personal, so there is both an ethical and legal obligation to keep consumer health information safe and secure. And rightfully so, it's no longer a matter of if you'll be hacked, but when — and how quickly you can detect and contain it.
Like many health plans, Colorado Access had redefined organizational goals of decreasing costs, controlling utilization, and improving the health of its entire population. Yet existing campaigns were underperforming, and it was prime time for a reboot.
As we enter the last few weeks of summer, many of us are savoring one last beach trip, barbecue, and bonfire before the days start getting shorter, and kids go back to school. But as healthcare professionals, we know that August also means it's time to start preparing for the upcoming flu season.
Engaging your members is easier said than done. Members move, prioritize other “to-dos” over wellbeing activities, and frequently ignore communications.Traditional communication channels, like direct mail, tend to treat all members the same while using significant staff and financial resources, and delivering limited results.
Neighborhood Health Plan (NHP) is now offering Welltok’s award-winning CaféWell platform as an added benefit to get members of all ages and demographics actively involved in their health by connecting them with personalized health and wellbeing programs in an easy and engaging way.
Pharmacy leaders are under increasing pressure to drive program engagement and achieve higher ROI, while dealing with a shrinking pool of resources and distracted healthcare consumers.
School is out, the pools are packed and families across America are loading up the car for vacation. We've officially reached the dog days of summer! Which means it's the perfect time to catch up on some things you may have missed recently.
AI-powered chatbots that use natural language processing are on the rise across all industries. A practical application is providing dynamic customer support that allows users to ask questions and receive highly relevant responses. In health care, for example, one customer may ask “What’s my copay for an annual check-up?” and another may ask “How much does seeing the doctor cost?”
Welltok Inc., developer of the healthcare industry’s first consumer enterprise platform, is transforming the way population health managers guide and incentivize consumers to optimize their health. The CaféWell Health Optimization Platform organizes the growing spectrum of health improvement and condition management resources, obtains unparalleled consumer insights through applied analytics, and leverages cognitive computing to create personalized, adaptive health itineraries. Health plans and other sponsors now have an efficient and effective way to engage, activate and reward consumers, which drives greater healthcare value across all types of populations, from kids to seniors.
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