What's the Biggest Pain Point for Consumers Regarding their Health?
By Michelle SnyderA few weeks ago, I spent an afternoon at the Nasdaq Entrepreneurial Center to talk about the needs and demands of healthcare consumers. During the conversation, I shared some insight about how consumers and population health managers struggle with benefit navigation and education. I also discussed the need for us as an industry to shift more focus toward healthcare costs by recognizing and addressing consumers beyond the sickcare system.
