Welltok's Blog

While the healthcare industry becomes increasingly adept at applying clinical and claims data to improve care, it has largely ignored other data sources that provide the greatest opportunity to positively impact health and cost at scale. The dependence on this limited data set originates in the system’s orientation toward “sick care” — treating illness.

According to a study done by L.E.K. Consulting, Medicare Advantage plans have grown steadily over the past 20 years, and will continue to do so. In fact, the plan is expected to reach 60%-70% market penetration by sometime between 2030 and 2040.

It’s no secret that as baby boomers age into Medicare, the stakes to acquire, retain and engage members escalates. The opportunity is big and I’m proud to say that Welltok is already delivering on the challenge. We are seeing increases in engagement of up to 40% through the use of an advanced process that combines robust predictive analytics and best practice multi-channel communications.