Experts Reveal 5 Best Practices for Engaging Medicare Members
By Welltok Marketing
The modern face of Medicare is very different than what most people envision it to be. We know the Medicare market is more dynamic than ever, but behavior change remains tough as evidenced by higher rates of chronic conditions among seniors.
However, when it comes to engaging seniors in their health, one thing is clear: using technology is a growing trend among the young and the young-at-heart.
We recently asked two industry experts to break down some of the major changes in the Medicare market that are impacting the way MA plans engage with seniors. Liz Horgan and David Veroff shared their thoughts on recent market trends and also revealed their 5 best practices during our Engaging Medicare Members webinar.
They covered a lot of ground - from leveraging consumer data in order to identify risk and receptivity, to coordinating member communications and making it personal. Download a recap of their 5 best practices here and check out the key takeaways from the webinar in case you missed it:
1. Targeting the right people at the right time, with the right message, through the right channel(s) is integral to successfully engaging with seniors (or any population for that matter). Utilize consumer data and advanced analytics to identify individuals’ health needs, receptivity and impactability.
2. When you consider the health plan experience across the board, the opportunity to communicate and engage with members IS your product. See takeaway #1 and remember that one size does not fit all. Once you’ve identified and targeted your members, leverage purpose-driven communications to encourage action. We’ve proven that highly coordinated, intentional communications can deliver better engagement rates – even as the number of interventions rise.
3. Don’t underestimate the ability of seniors to use digital communication channels. According to Welltok’s Seniors and Technology Survey, over 80% of seniors say technology is a part of their daily life and 1 in 2 say they would use a health program accessible on a mobile device or computer if it was recommended by a doctor or caregiver. 30% of respondents use a smartphone, and 6% even use a wearable device. Perhaps most telling is that 40% of seniors expressed a desire to learn more about Medicare and their specific health benefits, flipping the tired misconception about seniors being “set in their ways” right on its head.
Watch a full replay of the webinar to learn more about engaging Medicare members!