Fast Five with Our Privacy Expert
By Welltok Marketing
We realize that COVID-19 still is top of mind for many organizations, so we phoned in Welltok’s privacy law attorney, Esteban Morin, to ask him some timely questions about the privacy and security of healthcare data.
With many people working from home, it is more important than ever that online platform operators collect, process, and share data in a responsible and transparent manner. Esteban’s job is to ensure that Welltok stays focused on these priorities as we develop new solutions and maintain the trust of our clients and users.
What’s privacy got to do with it?
Privacy impacts anyone that interacts with any technology product and is integrated into everything that Welltok does. I coordinate with several teams on a regular basis – including Analytics, Engagement, Security, and Product – to make sure everyone is on the same page and we take a consistent approach to how we respect and handle data. Additionally, I help develop privacy policies, procedures, and trainings. Data and privacy are a core part of Welltok's DNA, and these efforts help ensure we maintain that culture.
It is also vital that we keep all of our data secure. I'm really proud to say we recently won a silver medal for Info Security Product Guide award and were named a finalist for the SC Awards. The Security team is top-notch at Welltok and it’s a privilege to work with them.
What about our clients and consumers?
With regards to our users, it's important to that Welltok establishes and maintains a relationship of trust. We do this by offering assurances that we don't sell their data to third parties or use it in objectionable ways. To this end, we have very clear notices posted on our website describing what we do – and don't do – with data and have forms available for consumers to make requests about the data we have about them.
When it comes to clients, it's important to show them that privacy is important to us in a way that differentiates us from a lot of other companies. We're proud of the fact that we have this respect, this culture, and these robust compliance programs. It's important to show our clients – not just tell them – all the efforts we've made on the privacy front.
What are some industry trends you’re seeing?
There have been some ground-shaking new laws passed, such as GDPR in Europe and CCPA in California. Many companies have struggled to adapt to these new laws, which provide more rights to consumers, mandate additional disclosures, and require a host of other things behind the scenes.
Fortunately for Welltok, we’ve been working hard to create a compliance program that goes above and beyond what’s required – so we’re prepared to readily comply with these laws. We’ve built a system that is dynamic and adaptable. So that when new laws are passed, which is likely to happen within the next few years (or months), we’ll be ready. It’s always been our goal to be a leader when it comes to privacy, and that’s been a huge benefit to us in this rapidly changing landscape.
If you were a fruit, what kind of fruit would you be?
I'd choose the kiwi fruit. Kiwis are exotic – and since privacy law is a relatively new area, I'm often the only privacy lawyer in the room when negotiating with other attorneys. Kiwi is also apparently a “superfood” – so like privacy, it keeps us healthy and should be part of everyone’s regular diet.
If your team had a theme song, what would it be?
We’d be the song "Non-Stop" from the musical Hamilton for two reasons. The song is about building up the United States after the Revolutionary War, and since privacy law is rapidly changing, we are in a whole new world here. We have a chance to build new and great things when it comes to privacy, consumer rights, and data ethics.
Second, privacy law implicates every aspect of the company and all of our consumers and clients. It’s more than a full-time job! So, we really are working “nonstop” to make sure we do a good job when it comes to privacy compliance.
About the expert:
Esteban is a privacy, technology, and civil rights attorney with experience advising companies and government entities. He has CIPP/US and CIPM credentials from the International Association of Privacy Professionals and has been designated a Privacy Law Specialist (PLS) and a Fellow of Information Privacy (FIP).