Florida Blue Picks Welltok to Deliver More Personalized, Rewarding Experiences

By Welltok Marketing

Florida Blue, which insures 1 in 3 Floridians, took their digital health and wellbeing program to the next level with Welltok. It launched "Better You Strides" program on the Welltok platform to give members access to personalized tools and resources, and incentivize participation.

"We piloted five companies and scanned the industry looking at available platforms, but just because a platform is good does not mean it has the back-office operations capability to scale," Susan Lee, senior director of health promotion and quality at Florida Blue told Health Data Management in an interview. "We were also able to put our own internal programs on the platform... and it provides personalization from the start."

The two organizations established “Better You Strides,” which provides members free, convenient access to a number of tools and resources in one destination with Welltok’s consumer health platform. “Better You Strides” provides a personalized, rewarding experience for members of all ages and demographics by:

  • Leveraging advanced analytics to create a Personal Health Itinerary™, a custom-made plan with recommended actions to proactively address health needs and help individuals reach their health goals. For example, an expecting mom may access a prenatal application, connect with a care coordinator, participate in a nutrition program and join an online parenting community.
  • Incentivizing members to participate by offering the opportunity to earn points when activities are completed, which can then be redeemed for rewards such as health plan premium discounts, gift cards or time-off.
  • Offering on-demand access so that participants can access their health itineraries from their smartphone, tablet or laptop to track progress or get support on the go.

“Florida Blue has been a leader in wellness programming for years, and now we are enhancing our program with state-of-the-art tools and solutions. This has helped us to create personalized experiences for our members that make getting and staying healthy easy and convenient,” said Dr. Carmella Sebastian, vice president of medical affairs for Florida Blue. “We expect our improved program to be an important and rewarding wellness resource for our members, and we are excited to tap into Welltok’s industry-leading solutions and expertise to advance our program.”

Read what Florida Blue had to say about picking Welltok to create a state-of-the-art health and wellbeing program in Health Data Management.