Making Big Data Small for Health Consumers
By Welltok Marketing
When it comes to consumers and their health, a very small percentage of their lives are defined by clinical or claims data. In fact, to change consumer health behaviors for the better, their lifestyle choices play a key role – and that data is far more effective and impactful in getting consumers motivated.
In addition to all the traditional healthcare data that’s available, such as clinical and claims data, Welltok uses lifestyle and behavior data to predict consumer health risks, needs and receptivity to programs and resources.
Details that could seem mundane or even irrelevant actually provide profound insights into our health behaviors and preferences. That’s why the consumer data we mine drills into specific aspects of our daily lives. Our proprietary machine learning process analyzes and correlates over 800 data points, including:
- Do you have family living in your home?
- What is your commuting pattern?
- What are your normal work hours?
- How far is the nearest grocery store to your home?
- Did you submit an early ballot in the previous general election?
Listen in to Welltok's CEO Jeff Margolis and Nils Erdmann of Nasdaq as they discuss the power of data in activating consumers to do the right thing.