OVUM puts Welltok "On The Radar" in new analyst report
By Welltok Marketing
The analyst firm OVUM put Welltok “On The Radar” in this recently published report.
Charlotte Davies, OVUM’s lead healthcare technology analyst, says “Welltok’s Health Optimization Platform will be valuable to population health managers seeking to understand their consumers better and engage them more proactively in healthy living.”
Key messages from the report:
Welltok’s Health Optimization Platform, CafeWell, integrates a broad spectrum of health resources and programs, not just wellness activities.
Population health managers are starting to realize that a “one size fits all” approach to healthcare is not the most effective, and there is a need for a platform that offers personalized guidance and incentives to motivate individuals to engage in healthier activities and manage existing conditions.
Welltok targets this need by offering a platform for healthcare enterprises that offers mass personalization, matching health content and resources to individuals based on available benefits, lifestyle, preferences and existing health status.
Its Health Optimization Platform will be valuable to population health managers seeking to understand their consumers and engage them more proactively in healthy living.
Charlotte Davies, Lead Analyst, Healthcare Technology
Charlie is the lead analyst for Ovum’s Healthcare Life Sciences team and is based in France. Charlie focuses on the use of ICT within the healthcare, pharmaceutical and biotech sectors, with an emphasis on understanding end-user adoption and requirements, industry best-practice and the impact of innovation in key growth areas such as M-health.
Srikanth Venkataraman, Analyst, Healthcare Technology
Srikanth is an analyst in Ovum’s Healthcare practice. He focuses on industry and market research and tracks companies with innovative solutions for the healthcare sector. Srikanth has over four years’ experience in healthcare IT market research.