Super Bowl 🏈 Data Smackdown: Patriots vs Eagles
By Phil Fiero
Could the Super Bowl team you cheer for be a predictor of your health risks? In short, yes! Consumer data points like sports team, TV viewership and eating habits are key indicators of a consumer’s health risks and receptivity to health activities and interventions.
As a data geek and Patriots fan, I thought it would be interesting to analyze Welltok’s proprietary database of 275 million consumers to see what we can learn about Patriots fans vs. Eagles fans. Charitable contributions, car value and household composition are sample data points that vary by fan base. Additionally, when it comes to their health, Eagles fans are more likely to have diabetes than Patriots fan.
For a health plan or large employer, this type of data is critical to creating consumer outreach strategies that improve population health and reduce costs, especially in understanding how to best communicate and engage with consumers.
In the spirit of the Super Bowl, we’ve crunched the numbers together and here’s what they tell us – Eagles and Patriots fans prefer different methods of communication.
By combining consumer information (like car ownership, political party affiliation, etc.) with conventional clinical and claims data, Welltok can also reveal notable insights including:
- Who is more likely to have chronic conditions, like diabetes or heart disease, or catch more seasonal illnesses like the flu
- Which communication channels will resonate the most with individuals
- Who, on an individual level, is more receptive to behavior change
Combining and analyzing the right data is the best way to reveal risk, receptivity and impactability for your population, as well as your football team. Otherwise, it is like making a call without seeing all the players on the field.