From Oliver Wyman's Thrive Lounge: Interview with Jeff Margolis

By Welltok Marketing

How can consumer data drive a whole person approach to healthcare beyond the “sickcare” system? Why does personalized healthcare remain elusive? For this and more thought-provoking insights, watch this interview with Welltok's chairman and CEO, Jeff Margolis, from Oliver Wyman’s Thrive Lounge.  

6 Health Predictions for 2019 and Beyond

By Welltok Marketing

Jeff Margolis, chairman and CEO of Welltok, and Sam Glick, Health and Life Sciences Partner at Oliver Wyman, recently teamed up to discuss and debate the race for the consumer and how it is reshaping the health industry.

3 Strategies to Engage and Activate Hard-to-Reach Members

By Welltok Marketing

Engaging your members is easier said than done. Members move, prioritize other “to-dos” over wellbeing activities, and frequently ignore communications.Traditional communication channels, like direct mail, tend to treat all members the same while using significant staff and financial resources, and delivering limited results.

Neighborhood Health Plan Chooses Welltok to Deliver Personalized Wellbeing Programs for Members

By Welltok Marketing

Neighborhood Health Plan (NHP) is now offering Welltok’s award-winning CaféWell platform as an added benefit to get members of all ages and demographics actively involved in their health by connecting them with personalized health and wellbeing programs in an easy and engaging way.

3 Strategies for Improving Pharmacy Outreach and Achieving Higher ROI

By Welltok Marketing

Pharmacy leaders are under increasing pressure to drive program engagement and achieve higher ROI, while dealing with a shrinking pool of resources and distracted healthcare consumers.

Florida Blue Picks Welltok to Deliver More Personalized, Rewarding Experiences

By Welltok Marketing

Florida Blue, which insures 1 in 3 Floridians, took their digital health and wellbeing program to the next level with Welltok. It launched "Better You Strides" program on the Welltok platform to give members access to personalized tools and resources, and incentivize participation.

As Seen in HBR: Gathering Health Care Insights from Data About People’s Daily Lives

By Jeff Margolis

While the healthcare industry becomes increasingly adept at applying clinical and claims data to improve care, it has largely ignored other data sources that provide the greatest opportunity to positively impact health and cost at scale. The dependence on this limited data set originates in the system’s orientation toward “sick care” — treating illness.

The Secret to Engaging Baby Boomers

By AnneMarie Gramling

It’s no secret that as baby boomers age into Medicare, the stakes to acquire, retain and engage members escalates. The opportunity is big and I’m proud to say that Welltok is already delivering on the challenge. We are seeing increases in engagement of up to 40% through the use of an advanced process that combines robust predictive analytics and best practice multi-channel communications. 

Making Big Data Small for Health Consumers

By Welltok Marketing

When it comes to consumers and their health, a very small percentage of their lives are defined by clinical or claims data. In fact, to change consumer health behaviors for the better, their lifestyle choices play a key role – and that data is far more effective and impactful in getting consumers motivated.