4 Award-Winning Consumer Activation Programs

We recently shared thought-provoking insight from Welltok's Chairman and CEO, Jeff Margolis, on the term "engagement" and how so many in the consumer health industry are using the wrong metrics for success. The only metric that really matters is getting an individual to take a recommended action that improves or sustains their health and wellbeing.

By Welltok Marketing

Opioid Addiction: It’s Time to Act

It’s common to hear innocent jokes about being addicted to caffeine, sugar or the latest Netflix series, but addiction is a serious matter. Addiction is a complex condition, a brain disease that is manifested by compulsive substance abuse despite harmful consequence, according to the American Psychiatric Association.

By Lisa Suter

True Healthcare Engagement is Not About "Likes" and "Thumbs Up"

For many years, digital consumer engagement meant getting eyeballs on things, namely ads and getting people to click through those ads to generate revenue, but taking action is the only metric that matters in health.

By Jeff Margolis

Making Social Determinants of Health Actionable

The healthcare industry is waking up to the fact that factors outside the healthcare system impact a person’s health status and outcomes. To demystify social determinants of health and understand how to make them actionable, Welltok recently brought together an industry expert, population health manager and data analyst to share their perspectives and expertise.

By Welltok Marketing

Healthcare Leaders Listen Up: Personalized Wellbeing Is the Next Frontier

Personalized medicine shouldn't be practiced in just clinical settings but for all aspects of a person’s health and wellbeing to truly transform the industry and control burgeoning spend. 

New discoveries are ushering in the era of personalized medicine, and as a person diagnosed with Crohn’s disease, this is especially good for me and others with incurable diseases.

By Jeff Margolis

Why Supporting Mental Health is a Must

Thanks to efforts like Mental Health Month, there’s an increased awareness that mental health is something everyone should care about. To improve education on the topic and increase support, many health plans, providers and employers are focusing on mental health as part of a holistic health approach.

By Lisa Suter