Colorado Access Shatters the Member Engagement Status Quo

By Welltok Marketing

Like many health plans, Colorado Access had redefined organizational goals of decreasing costs, controlling utilization, and improving the health of its entire population. Yet existing campaigns were underperforming, and it was prime time for a reboot. 

3 Tips for More Successful Flu Vaccine Programs

By Welltok Marketing

As we enter the last few weeks of summer, many of us are savoring one last beach trip, barbecue, and bonfire before the days start getting shorter, and kids go back to school. But as healthcare professionals, we know that August also means it's time to start preparing for the upcoming flu season.

3 Strategies to Engage and Activate Hard-to-Reach Members

By Welltok Marketing

Engaging your members is easier said than done. Members move, prioritize other “to-dos” over wellbeing activities, and frequently ignore communications.Traditional communication channels, like direct mail, tend to treat all members the same while using significant staff and financial resources, and delivering limited results.

Neighborhood Health Plan Chooses Welltok to Deliver Personalized Wellbeing Programs for Members

By Welltok Marketing

Neighborhood Health Plan (NHP) is now offering Welltok’s award-winning CaféWell platform as an added benefit to get members of all ages and demographics actively involved in their health by connecting them with personalized health and wellbeing programs in an easy and engaging way.

3 Strategies for Improving Pharmacy Outreach and Achieving Higher ROI

By Welltok Marketing

Pharmacy leaders are under increasing pressure to drive program engagement and achieve higher ROI, while dealing with a shrinking pool of resources and distracted healthcare consumers.

If It’s Not Personalized, It's Just Noise: 10 tips to personalize healthcare

By Michelle Snyder

“A wealth of information leads to a poverty of attention,” was coined in 1971 by Nobel Prize winner and psychologist, Dr. Herbert Simon. Forty-six years later, this statement holds more weight than ever for healthcare consumers.

Florida Blue Picks Welltok to Deliver More Personalized, Rewarding Experiences

By Welltok Marketing

Florida Blue, which insures 1 in 3 Floridians, took their digital health and wellbeing program to the next level with Welltok. It launched "Better You Strides" program on the Welltok platform to give members access to personalized tools and resources, and incentivize participation.

Don't Miss the Mark: How to Collect and Leverage Member Preferences

By Welltok Marketing

Healthcare consumers are busier than ever, which makes communicating with them harder than ever. It is increasingly important to meet them where they are. Are you equipped to do so? Or are you avoiding non-traditional channels – like text messaging and mobile – because of strict TCPA rules and a lack of complete contact information?

The Secret to Engaging Baby Boomers

By AnneMarie Gramling

It’s no secret that as baby boomers age into Medicare, the stakes to acquire, retain and engage members escalates. The opportunity is big and I’m proud to say that Welltok is already delivering on the challenge. We are seeing increases in engagement of up to 40% through the use of an advanced process that combines robust predictive analytics and best practice multi-channel communications.