Experts Make Four Bold Predictions for 2020

Jeff Margolis, chairman and CEO of Welltok, and Sam Glick, Health and Life Sciences Partner at Oliver Wyman, recently teamed up to discuss and debate if the traditional healthcare system has hit its breaking point.

By Welltok Marketing

MA Plans Brace for More Switching During 2020 OEP

AIS Health recently sat down with Medicare experts to discuss how plans are bracing for change in the upcoming OEP season. Welltok's April Gill was paired up with Diane Hollie of Gorman Health Group and Renee Mezzanotte from DMW Marketing, to give insight on the changing landscape and what it takes to engage and retain members. Read the full article below. 

By Welltok Marketing

4 Award-Winning Consumer Activation Programs

We recently shared thought-provoking insight from Welltok's Chairman and CEO, Jeff Margolis, on the term "engagement" and how so many in the consumer health industry are using the wrong metrics for success. The only metric that really matters is getting an individual to take a recommended action that improves or sustains their health and wellbeing.

By Welltok Marketing

Opioid Addiction: It’s Time to Act

It’s common to hear innocent jokes about being addicted to caffeine, sugar or the latest Netflix series, but addiction is a serious matter. Addiction is a complex condition, a brain disease that is manifested by compulsive substance abuse despite harmful consequence, according to the American Psychiatric Association.

By Lisa Suter

True Healthcare Engagement is Not About "Likes" and "Thumbs Up"

For many years, digital consumer engagement meant getting eyeballs on things, namely ads and getting people to click through those ads to generate revenue, but taking action is the only metric that matters in health.

By Jeff Margolis

The Role of SDOH in Developing a Population Health Strategy

As Welltok's Director of Consumer Journey, my days are absorbed with mapping individual health journeys and identifying all possible points of engagement. In this role, and my past life as a nurse practitioner and health plan administrator, I analyze both social and medical factors. You can’t solve a medical problem without recognizing any social barriers and vice versa.

By Jodi Smith