Welltok's Blog

Activating consumers – simply put, getting people to take a desired action – is the ultimate win for any marketing or product team, but it’s not as easy as television (ahem, Emily in Paris) makes it look.  

Jeff Margolis, Chairman of the Board at Welltok, and Sam Glick, Health and Life Sciences Partner at Oliver Wyman, recently teamed up to discuss and debate what we learned from this year and how it will change the course of healthcare as we know it.

John Coleman is Welltok's senior director of marketplace solutions and is passionate about how health plans can best communicate with their members to boost quality measures, loyalty and retention. John recently sat down with Electronic Health Reporter on a three-prong approach to retaining members by making sure they understand the value of their current plan and to know that they are being taken care of. See below for the full article. 

Whether we want to admit it or not, 2021 will look more like this year than 2019. With 2021 budget planning starting, we are helping current clients and prospects strategize on the best ways to allocate dollars to engage people in a disconnected world.

Plans are telling us that it’s harder than ever to engage with members due to COVID. But as shared during a recent AHIP webinar, it’s still possible to engage members and drive important behavior changes as long as you have the right strategy, partners and programs in place.

Organizations are saying it’s harder than ever to connect with consumers in today’s COVID disconnected world. And with employers, health plans and health systems doing all they can - and engagement levels lower than desired – it’s time for a new approach.