Welltok's Blog

We recently shared thought-provoking insight from Welltok's Chairman and CEO, Jeff Margolis, on the term "engagement" and how so many in the consumer health industry are using the wrong metrics for success. The only metric that really matters is getting an individual to take a recommended action that improves or sustains their health and wellbeing.

It’s common to hear innocent jokes about being addicted to caffeine, sugar or the latest Netflix series, but addiction is a serious matter. Addiction is a complex condition, a brain disease that is manifested by compulsive substance abuse despite harmful consequence, according to the American Psychiatric Association.

For many years, digital consumer engagement meant getting eyeballs on things, namely ads and getting people to click through those ads to generate revenue, but taking action is the only metric that matters in health.

As Welltok's Director of Consumer Journey, my days are absorbed with mapping individual health journeys and identifying all possible points of engagement. In this role, and my past life as a nurse practitioner and health plan administrator, I analyze both social and medical factors. You can’t solve a medical problem without recognizing any social barriers and vice versa.

As summer comes to an end, now is the time for students and athletes alike to complete their back-to-school physicals. In order for students to be eligible to play sports during the upcoming school year, they will need to have their physicals completed before the school bells start ringing again. 

There’s a lot of talk about the intersection of quality and member experience, but not always a lot of action. Our client Geisinger Health Plan is taking action and sharing best practices about how their quality team has fully embraced this reality and is using quality measures to drive an organization-wide approach to improving the member experience.