Leveling Up Your Health Plan Member Retention Strategy

We recently sat down with Welltok's Matt Schaeffer, a former health plan marketing strategist, to break down what health plans should be doing to retain members in a post-COVID world. Catch the video and full interview below.

By Welltok Marketing

Are your new moms getting the support they deserve?

About 10% of babies are born prematurely in the United States, at an average cost of $64,815 per delivery and a total societal cost of more than $25 million. This staggering number may be on the rise with disruptions and delays in prenatal care due to the COVID-19 pandemic. To address health inequities and get critical information into the hands of new and expecting parents, Welltok is relaunching the gold standard Text4baby program. 

By Welltok Marketing

Guilty of These Personalization Fails?

Personalizing the consumer experience is a proven way to increase engagement. But are your efforts missing the mark? Find out from this infographic on real-life personalization fails.

By Welltok Marketing

Can We Trust What’s Behind the Mask?

As the masks start coming off, how can organizations continue to encourage people to accept the COVID-19 vaccine? The Washington Post recently reported, “in an intensely polarized nation, many people have little faith that their maskless fellow Americans have actually been vaccinated. That lack of trust, fueled by the ongoing politicization of the pandemic, tears at the fabric of a public-health strategy built on the assumption that other people will do the right thing.” 

By Welltok Marketing

Antiracism in AI: How to Build Bias Checkpoints Into Your Development and Delivery Process

Allison Langley, Welltok's Data Science Manager, recently sat down with Managed Healthcare Executive to discuss antiracism in AI, and building checkpoints into development and delivery processes. See below for the full article. 

By Allison Langley

Mental Health is Finally Having its Moment

Mental health has always been an important aspect of wellbeing, but COVID-19 has elevated issues like burnout, anxiety, depression, and many others, across all populations.

With “I’m having a bad mental health day,” becoming a more comfortable thing to share, organizations of all types have a tremendous opportunity to step in and support mental health. But talking the talk is one thing; how can you go to walking the talk?

By Welltok Marketing