6 Tips for COVID-19 Communication Campaigns

We realize COVID-19 is top of mind for your organization right now as you work to mobilize communications and resources to the individuals you serve. Welltok has been in the business of connecting and communicating with consumers about resources and benefits available to them for over a decade. There are few organizations as well-positioned as Welltok to provide the technology, capabilities and expertise necessary to reach and educate large populations about COVID-19.

By Welltok Marketing

Yes, Women Have Heart Attacks Too (But The Symptoms Can Be Different)

You’re feeling sick to your stomach, dizzy, tired and a bit breathless. You think you’re coming down with the flu. That’s one possibility. But—if you’re a woman—did you know you might be having a heart attack? And, if you’re like many women, you’ll misdiagnose these symptoms – which are actually signs of heart attacks in females.

By Hello Heart

GenXers Want Less Stress, More Well-Being Support

Half of GenXers have considered jumping ship because of work stress and recent news reports show that retaining these workers is a growing concern. What can employers do about it?

By Welltok Marketing

Experts Make Four Bold Predictions for 2020

Jeff Margolis, chairman and CEO of Welltok, and Sam Glick, Health and Life Sciences Partner at Oliver Wyman, recently teamed up to discuss and debate if the traditional healthcare system has hit its breaking point.

By Welltok Marketing

What Junk Folder? Why Marketers Should Direct Mail Millennials

Millennials are on track to become the largest living generation in the US, with the annual buying power of $200 billion dollars1. It is no wonder they are a top focus of marketers across any industry. While most might characterize millennials as fast-paced and tech-savvy, their advertising preferences are more traditional than expected. Millennials are more inclined to engage with Marketing materials that are delivered to their mailbox, not their inbox.

By Jody Spusta

4 Award-Winning Consumer Activation Programs

We recently shared thought-provoking insight from Welltok's Chairman and CEO, Jeff Margolis, on the term "engagement" and how so many in the consumer health industry are using the wrong metrics for success. The only metric that really matters is getting an individual to take a recommended action that improves or sustains their health and wellbeing.

By Welltok Marketing