Welltok's Blog

Millennials are on track to become the largest living generation in the US, with the annual buying power of $200 billion dollars¹. It is no wonder they are a top focus of marketers across any industry. While most might characterize millennials as fast-paced and tech-savvy, their advertising preferences are more traditional than expected. Millennials are more inclined to engage with Marketing materials that are delivered to their mailbox, not their inbox.

We recently shared thought-provoking insight from Welltok's Chairman and CEO, Jeff Margolis, on the term "engagement" and how so many in the consumer health industry are using the wrong metrics for success. The only metric that really matters is getting an individual to take a recommended action that improves or sustains their health and wellbeing.

For many years, digital consumer engagement meant getting eyeballs on things, namely ads and getting people to click through those ads to generate revenue, but taking action is the only metric that matters in health.

As Welltok's Director of Consumer Journey, my days are absorbed with mapping individual health journeys and identifying all possible points of engagement. In this role, and my past life as a nurse practitioner and health plan administrator, I analyze both social and medical factors. You can’t solve a medical problem without recognizing any social barriers and vice versa.

As summer comes to an end, now is the time for students and athletes alike to complete their back-to-school physicals. In order for students to be eligible to play sports during the upcoming school year, they will need to have their physicals completed before the school bells start ringing again. 

The healthcare industry is waking up to the fact that factors outside the healthcare system impact a person’s health status and outcomes. To demystify social determinants of health and understand how to make them actionable, Welltok recently brought together an industry expert, population health manager and data analyst to share their perspectives and expertise.