We recently shared thought-provoking insight from Welltok's Chairman and CEO, Jeff Margolis, on the term "engagement" and how so many in the consumer health industry are using the wrong metrics for success. The only metric that really matters is getting an individual to take a recommended action that improves or sustains their health and wellbeing.
For many years, digital consumer engagement meant getting eyeballs on things, namely ads and getting people to click through those ads to generate revenue, but taking action is the only metric that matters in health.
As Welltok's Director of Consumer Journey, my days are absorbed with mapping individual health journeys and identifying all possible points of engagement. In this role, and my past life as a nurse practitioner and health plan administrator, I analyze both social and medical factors. You can’t solve a medical problem without recognizing any social barriers and vice versa.
As summer comes to an end, now is the time for students and athletes alike to complete their back-to-school physicals. In order for students to be eligible to play sports during the upcoming school year, they will need to have their physicals completed before the school bells start ringing again.
The healthcare industry is waking up to the fact that factors outside the healthcare system impact a person’s health status and outcomes. To demystify social determinants of health and understand how to make them actionable, Welltok recently brought together an industry expert, population health manager and data analyst to share their perspectives and expertise.
A large Michigan-based healthcare system had a desire to build their PCP practice and improve patient care. The organization understands that patients who establish a relationship with a PCP are more likely to use the appropriate venue or level of care (i.e. more likely to go to the clinic for an earache, instead of the ER).
Personalized medicine shouldn't be practiced in just clinical settings but for all aspects of a person’s health and wellbeing to truly transform the industry and control burgeoning spend.
New discoveries are ushering in the era of personalized medicine, and as a person diagnosed with Crohn’s disease, this is especially good for me and others with incurable diseases.
Thanks to efforts like Mental Health Month, there’s an increased awareness that mental health is something everyone should care about. To improve education on the topic and increase support, many health plans, providers and employers are focusing on mental health as part of a holistic health approach.
Welltok is a data-driven, enterprise SaaS company that delivers the healthcare industry's leading consumer activation platform. Welltok’s solutions empower leading health plans, employers, providers and public entities to connect consumers with personalized health improvement resources, making it easy and rewarding for consumers to complete actions that optimize their health and wellbeing. Only Welltok leverages a machine-learning, multi-channel approach proven to help innovative organizations power growth and retention initiatives, improve healthcare value, and streamline the consumer
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