The Impact of Missed Appointments (And What You Can Do About It)
One of the unfortunate consequences of medical distancing due to COVID-19 has been a dramatic decline in the number of preventive screenings and visits. On a panel at the RISE Medicare Marketing & Sales Summit, our client American Cancer Society called attention to the impact of these missed appointments: an initial 46% decrease in newly diagnosed patients with 6 common types of cancer (i.e. breast, colorectal, lung, pancreatic, gastric, and esophageal). As the American Cancer Society highlighted, these missed cancers will still be diagnosed eventually, but likely at a later stage and with worse prognosis.