Colorado Access Shatters the Member Engagement Status Quo

By Welltok Marketing

Like many health plans, Colorado Access had redefined organizational goals of decreasing costs, controlling utilization, and improving the health of its entire population. Yet existing campaigns were underperforming, and it was prime time for a reboot. 

3 Strategies to Engage and Activate Hard-to-Reach Members

By Welltok Marketing

Engaging your members is easier said than done. Members move, prioritize other “to-dos” over wellbeing activities, and frequently ignore communications.Traditional communication channels, like direct mail, tend to treat all members the same while using significant staff and financial resources, and delivering limited results.

Neighborhood Health Plan Chooses Welltok to Deliver Personalized Wellbeing Programs for Members

By Welltok Marketing

Neighborhood Health Plan (NHP) is now offering Welltok’s award-winning CaféWell platform as an added benefit to get members of all ages and demographics actively involved in their health by connecting them with personalized health and wellbeing programs in an easy and engaging way.

Florida Blue Picks Welltok to Deliver More Personalized, Rewarding Experiences

By Welltok Marketing

Florida Blue, which insures 1 in 3 Floridians, took their digital health and wellbeing program to the next level with Welltok. It launched "Better You Strides" program on the Welltok platform to give members access to personalized tools and resources, and incentivize participation.

The Secret to Engaging Baby Boomers

By AnneMarie Gramling

It’s no secret that as baby boomers age into Medicare, the stakes to acquire, retain and engage members escalates. The opportunity is big and I’m proud to say that Welltok is already delivering on the challenge. We are seeing increases in engagement of up to 40% through the use of an advanced process that combines robust predictive analytics and best practice multi-channel communications. 

CDPHP's Obsession with Member Satisfaction is Making a Big Difference

By Welltok Marketing

CDPHP kicked-off the year strong winning Best Company to Work for in New York for the 10th consecutive year. Add to that -- winning the Highest in Member Satisfaction Among Commercial Health Plans in New York award by J.D. Power. It’s clear they are doing something right!

How Chipotle is Winning at Employee Wellbeing

By Welltok Marketing

We recently sat down with our client and favorite burrito bowl destination -- Chipotle Mexican Grill -- to get the inside scoop on their employee wellbeing program. Read on to learn how they found a wellbeing platform that met the unique needs of 71,000 employees, their top 5 lessons learned and the one thing they would have done different.

Guest Blog: 5 Tips from a 5 Star Plan

By Dr. Jonathan Harding, MD

As the Senior Medical Director for Tufts Health Plan’s Five Star Medicare Advantage and FIDESNP products, I’m often asked about our secret to achieving the coveted Five Star Rating. In reality, we don’t have just one secret – we have five focused strategies that we keep front of mind (read on and you’ll see what I’m referring to).

Big Data Sniffs Out Consumers at Risk for Getting the Flu

By Welltok Marketing

As one of the worst flu seasons encroaches on America and flu-related costs exceed $10 billion annually, encouraging consumers to get the flu vaccine is a top priority for population health managers.