Use Targeted Outreach For Boosting Back-to-School Physicals
By Welltok Marketing
As summer comes to an end, now is the time for students and athletes alike to complete their back-to-school physicals. In order for students to be eligible to play sports during the upcoming school year, they will need to have their physicals completed before the school bells start ringing again.
Promoting back-to-school physicals via targeted outreach is a simple, cost-effective way to reach current patients and prospects in your market who are parents of school-aged children.
Direct mail, email campaigns and/or automated calls offer you the ability to connect with the parents of those children eligible for such screenings. You can see the results in action in this case study, where households were 3X more likely to schedule a well-child check up if they received a targeted communication.
When executing your campaigns, ensure your calls-to-action are easy to understand and even easier to follow. Include calls-to-action on your pieces that direct recipients to a website or call center to schedule appointments, or even to the patient portal to direct book. Consider utilizing click-to-call numbers for email as well as your online appointment scheduler for screenings.
The majority of parents are searching for information on children with chronic illnesses heading back to school, tips for age-appropriate back-to-school sleep schedules, and food allergies. Consider including these topics in your digital and print communications to reach your audience with the most relevant information. Continue to also capture demographic information via web forms, event attendance lists and class registration lists as ways to continue the conversation with patients and consumers in your service area.
Need help building awareness around your back-to-school physical services or well-child exams? Welltok can help. Schedule time with our experts to learn more about our targeted outreach and how to boost the ROI on your efforts.